Strategy » Imagination & Innovation
We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth.
Companies can easily get stuck in their mental models, science fiction can provide a spark for breaking the mold.
You play games in the workplace every day. But you can get more business value out of games by making them bolder and more adventurous. We suggest experimenting with games that are less routine, less constrained, more counterfactual, and more explicit.
The decay of rules-based trade means that companies can no longer find growth as easily by expanding to new locations, or expanding demand through low-cost single point sourcing. In this context, companies seeking growth must develop innovative offerings to expand demand. These offerings are, essentially, products of imagination — conceiving of and realizing new possibilities — a challenge that companies struggle with.
Reflections on the power of emotions in business.
"Non-disruptive creation is when you create a new market where there once wasn't any. So there's no displacement of industries, companies, or jobs. In a sense, it's the flip side of disruption."
"Brainstorming produces, at best, a sort of okay idea. We either rely on that or we rely on some brilliant human being that might just have the right revelation. [But] to stay ahead of the curve, you have to have your employees know how to come up with useful novel solutions systematically to the problems that they are presented with."
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