BCG Henderson Institute

Are incumbent companies getting the most out of the AI revolution? Not yet. In a recent analysis, we found that the AI adoption experience among incumbents has been uneven. Now more than ever, organizations are looking to AI technology to solve their unique business challenges and are seeking external tech partners to source AI solutions. But it is no simple matter for incumbents to go beyond off-the-shelf products and foster meaningful collaborations that create tailored solutions to maximize what AI players have to offer.

To better understand incumbents’ AI adoption experiences, BCG and the BCG Henderson Institute surveyed 600 business leaders at the heart of decision making on technology adoption across six markets: China, France, Germany, India, the UK, and the US. The survey spanned 20 industries, excluding the tech sector, where familiarity with AI among incumbents is already high.

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