Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.
Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.
A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.
Companies must increasingly compete on imagination, but we don’t have a clear idea of how imagination works or how to systematically improve it. How could we cultivate imaginative capacity, rather than leaving it to chance, intuition, or processes?
Collaboration is good for many things—but for businesses, treating it as a default is a mistake. In some cases, discouraging collaboration or even encouraging competition can be advantageous.
BCG Henderson Institute has partnered with Fortune to publish the Future 50, a ranking of the companies with the greatest long-term growth prospects.
The uses and limits of large language models.
Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.
The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.
Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.
"We all seem to have collectively lost sight of what it means to be a good business, in the ethical sense."
"In a world like this, you better ask yourself every single day whether your company has three characteristics: One is resilience, the second is optionality or open-mindedness, and the third is agility."
"If we are to be able to harness the upsides [of these technologies], we have to take a cold hard look at their potential downsides. Too often, people fall into one or other camp—naive techno optimists […] or modern-day Luddites. That does not cut it anymore."
"Business today is built upon knowledge layers—information on customers, supply chains, markets…. All these layers will now be updated with…new technology, [enabling] optimized decision making, personalization, and customization."
The key to lasting competitive advantage lies in building strategies around resources your rivals can’t easily replicate, like culture, experience and complexity.
In keeping with our annual tradition at the BCG Henderson Institute, we are excited to kick off the vacation season by unveiling our 2025 Summer Reading List.
Waiting can be a dysfunctional choice — or a wise approach to navigating complexity. Leaders facing today’s uncertainty must know when and how to wait.
What do LEGO, Netflix, and Narayana Health have in common? They’ve mastered multidexterity—the rare ability to innovate and optimize simultaneously—by embedding digital transformation deep within their strategy, culture, and operations.
Corporate sustainability is currently facing setbacks, but countervailing forces may eventually drive a renewed focus—though not without a turbulent interim period.
Unlikely as it seems, businesses can not only thrive amid economic uncertainty—they can seize the opportunity to transform for sustained growth.
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