BCG Henderson Institute

Martin Reeves

Chairman, BCG Henderson Institute

Expertise
Education

  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

BHI Affiliation
Location
San Francisco
Contact

Martin Reeves

Chairman, BCG Henderson Institute

Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.

Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.

A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Featured articles by Martin

BCG Henderson Institute | January 19, 2024

Are We Collaborating Too Much?

Collaboration is good for many things—but for businesses, treating it as a default is a mistake. In some cases, discouraging collaboration or even encouraging competition can be advantageous.

Fortune | December 4, 2023

The Future 50: Companies Built For Growth in Uncertain Times

BCG Henderson Institute has partnered with Fortune to publish the Future 50, a ranking of the companies with the greatest long-term growth prospects.

BCG Henderson Institute | March 2, 2023

Chatting About Strategy

The uses and limits of large language models.

Books, authored by Martin

2021
The Imagination Machine

Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.

2015
Your Strategy Needs a Strategy

The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

Thinkers & Ideas podcast co-hosted by Martin

Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.

34 Minutes | December 14, 2023

Permacrisis with Mohamed El-Erian and Michael Spence

"In a world like this, you better ask yourself every single day whether your company has three characteristics: One is resilience, the second is optionality or open-mindedness, and the third is agility."

28 Minutes | September 5, 2023

The Coming Wave with Mustafa Suleyman

"If we are to be able to harness the upsides [of these technologies], we have to take a cold hard look at their potential downsides. Too often, people fall into one or other camp—naive techno optimists […] or modern-day Luddites. That does not cut it anymore."

29 Minutes | December 7, 2023

The Worlds I See with Dr. Fei-Fei Li

"Business today is built upon knowledge layers—information on customers, supply chains, markets…. All these layers will now be updated with…new technology, [enabling] optimized decision making, personalization, and customization."

Recent Work

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32 Minutes | November 12, 2024

The Age of Outrage with Karthik Ramanna

"Managing in the age of outrage is not managing outrage. Managing outrage is crisis management, and we’ve done that for years now. The age of outrage is capturing this zeitgeist at the moment."

25 Minutes | October 29, 2024

The Corporate Life Cycle with Aswath Damodaran

"Just like human beings, businesses age. And, like organisms, they fight aging at every level. […] But the truth is, as you age, you’ve got to change how you behave, how you manage, and how you invest."

28 Minutes | October 15, 2024

Big Bet Leadership with John Rossman

"A big bet is a strategy that has the potential for high impact, but also cannot be predicted. You need these big bets – but you have to [..] approach them differently than you do your normal, incremental strategies."

BCG.com | October 1, 2024

The Value of Being a Curious CEO

Navigating today’s dynamic business landscape requires an endless quest for new knowledge. Discover how CEOs can leverage curiosity to drive innovation, growth, and future success.

30 Minutes | October 1, 2024

Critical Systems Thinking with Michael C. Jackson

"I don't think systems thinking can ever replace the experience or knowledge of context that a leader or a decision-maker has, but I do think it can help their thinking."

BCG Henderson Institute | September 27, 2024

From Change Management to Change Strategy

Corporate change is notoriously difficult and often fails. One reason is that success is considered to depend only on how change is executed—that is, the quality of “change management.” We argue that change must instead be treated as a strategic problem, varying the approach to change depending on the type of challenge encountered and the internal characteristics of the company.