BCG Henderson Institute

Martin Reeves

Chairman, BCG Henderson Institute

Expertise
Education

  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

BHI Affiliation
Location
San Francisco
Contact

Martin Reeves

Chairman, BCG Henderson Institute

Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.

Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.

A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Featured articles by Martin

BCG Henderson Institute | January 19, 2024

Are We Collaborating Too Much?

Collaboration is good for many things—but for businesses, treating it as a default is a mistake. In some cases, discouraging collaboration or even encouraging competition can be advantageous.

Fortune | December 4, 2023

The Future 50: Companies Built For Growth in Uncertain Times

BCG Henderson Institute has partnered with Fortune to publish the Future 50, a ranking of the companies with the greatest long-term growth prospects.

BCG Henderson Institute | March 2, 2023

Chatting About Strategy

The uses and limits of large language models.

Books, authored by Martin

2021
The Imagination Machine

Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.

2015
Your Strategy Needs a Strategy

The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

Thinkers & Ideas podcast co-hosted by Martin

Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.

34 Minutes | December 14, 2023

Permacrisis with Mohamed El-Erian and Michael Spence

"In a world like this, you better ask yourself every single day whether your company has three characteristics: One is resilience, the second is optionality or open-mindedness, and the third is agility."

28 Minutes | September 5, 2023

The Coming Wave with Mustafa Suleyman

"If we are to be able to harness the upsides [of these technologies], we have to take a cold hard look at their potential downsides. Too often, people fall into one or other camp—naive techno optimists […] or modern-day Luddites. That does not cut it anymore."

29 Minutes | December 7, 2023

The Worlds I See with Dr. Fei-Fei Li

"Business today is built upon knowledge layers—information on customers, supply chains, markets…. All these layers will now be updated with…new technology, [enabling] optimized decision making, personalization, and customization."

Recent Work

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BCG Henderson Institute | December 18, 2024

BHI’s Holiday Inspiration List—2024

In keeping with our annual tradition at the BCG Henderson Institute, we are excited to kick off the holiday season by unveiling our 2024 Holiday Reading List.

27 Minutes | December 17, 2024

The Unaccountability Machine with Dan Davies

"What worries me about AI is that we've got this huge potential for summarizing information and expanding simple instruction sets but instead we’re going to use it to send more emails."

Harvard Business Review | December 11, 2024

The Irreplaceable Value of Human Decision-Making in the Age of AI

The rise of AI presents an opportunity for humans to step up to the challenge of refining, emphasizing, and applying our own human strengths to differentiate corporate decision-making. However, human capabilities, like making moral judgments, and using imagination or intuition, are often untrained, impulsive, or implicit. Thus, to distinguish and elevate their decision-making processes, organizations need to actively codify and foster the requisite human decision-making skills. This article outline five imperatives towards this end.

27 Minutes | December 3, 2024

AI Snake Oil with Sayash Kapoor

"AI is an umbrella term, so it’s very important to look into the specific applications you’re thinking of using at your company to see if there are real technical advances that power them. […] The people who are working at your organization are best positioned to evaluating whether AI might be used to carry out their tasks."

32 Minutes | November 12, 2024

The Age of Outrage with Karthik Ramanna

"Managing in the age of outrage is not managing outrage. Managing outrage is crisis management, and we’ve done that for years now. The age of outrage is capturing this zeitgeist at the moment."

25 Minutes | October 29, 2024

The Corporate Life Cycle with Aswath Damodaran

"Just like human beings, businesses age. And, like organisms, they fight aging at every level. […] But the truth is, as you age, you’ve got to change how you behave, how you manage, and how you invest."