BCG Henderson Institute

Martin Reeves

Chairman, BCG Henderson Institute

Expertise
Education

  • MBA, Cranfield University School of Management
  • MA, natural sciences, University of Cambridge
  • Certification in Japanese, Osaka University of Foreign Studies
  • Postgraduate research in biophysics, University of Tokyo

BHI Affiliation
Location
San Francisco
Contact

Martin Reeves

Chairman, BCG Henderson Institute

Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.

Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.

A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.

Featured articles by Martin

BCG Henderson Institute | January 19, 2024

Are We Collaborating Too Much?

Collaboration is good for many things—but for businesses, treating it as a default is a mistake. In some cases, discouraging collaboration or even encouraging competition can be advantageous.

Fortune | December 4, 2023

The Future 50: Companies Built For Growth in Uncertain Times

BCG Henderson Institute has partnered with Fortune to publish the Future 50, a ranking of the companies with the greatest long-term growth prospects.

BCG Henderson Institute | March 2, 2023

Chatting About Strategy

The uses and limits of large language models.

Books, authored by Martin

2021
The Imagination Machine

Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.

2015
Your Strategy Needs a Strategy

The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.

Thinkers & Ideas podcast co-hosted by Martin

Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.

34 Minutes | December 14, 2023

Permacrisis with Mohamed El-Erian and Michael Spence

"In a world like this, you better ask yourself every single day whether your company has three characteristics: One is resilience, the second is optionality or open-mindedness, and the third is agility."

28 Minutes | September 5, 2023

The Coming Wave with Mustafa Suleyman

"If we are to be able to harness the upsides [of these technologies], we have to take a cold hard look at their potential downsides. Too often, people fall into one or other camp—naive techno optimists […] or modern-day Luddites. That does not cut it anymore."

29 Minutes | December 7, 2023

The Worlds I See with Dr. Fei-Fei Li

"Business today is built upon knowledge layers—information on customers, supply chains, markets…. All these layers will now be updated with…new technology, [enabling] optimized decision making, personalization, and customization."

Recent Work

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BCG Henderson Institute | July 3, 2025

Is Your Strategy a Source of Sustained Competitive Advantage?

The key to lasting competitive advantage lies in building strategies around resources your rivals can’t easily replicate, like culture, experience and complexity.

BCG Henderson Institute | June 27, 2025

BHI’s Summer Reading List — 2025

In keeping with our annual tradition at the BCG Henderson Institute, we are excited to kick off the vacation season by unveiling our 2025 Summer Reading List.

MIT Sloan Management Review | June 23, 2025

When Wait and See Is Smart Strategy

Waiting can be a dysfunctional choice — or a wise approach to navigating complexity. Leaders facing today’s uncertainty must know when and how to wait.

BCG Henderson Institute | May 15, 2025

The Multidextrous Imperative

What do LEGO, Netflix, and Narayana Health have in common? They’ve mastered multidexterity—the rare ability to innovate and optimize simultaneously—by embedding digital transformation deep within their strategy, culture, and operations.

Harvard Business Review | April 22, 2025

Corporate Sustainability Is in Crisis. What Should Companies Do Now?

Corporate sustainability is currently facing setbacks, but countervailing forces may eventually drive a renewed focus—though not without a turbulent interim period.

BCG.com | April 16, 2025

The Transformation Paradox: How to Grow When the Growing Gets Tough

Unlikely as it seems, businesses can not only thrive amid economic uncertainty—they can seize the opportunity to transform for sustained growth.