Martin Reeves is Chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas.
Martin is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.
A regular public speaker and a repeat TED@BCG presenter, Martin is coauthor of The Imagination Machine, an executive’s guide to systematically harnessing imagination for corporate reinvention and rejuvenation. He also coauthored Your Strategy Needs a Strategy, which proposes the “strategy palette” as a tool to enable business leaders to tune their approach to strategy to the strategic environment of each business.
Companies must increasingly compete on imagination, but we don’t have a clear idea of how imagination works or how to systematically improve it. How could we cultivate imaginative capacity, rather than leaving it to chance, intuition, or processes?
Collaboration is good for many things—but for businesses, treating it as a default is a mistake. In some cases, discouraging collaboration or even encouraging competition can be advantageous.
BCG Henderson Institute has partnered with Fortune to publish the Future 50, a ranking of the companies with the greatest long-term growth prospects.
The uses and limits of large language models.
Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.
The world of strategy is thick with ideas and frameworks; Your Strategy Needs a Strategy will help you cut through the noise and find clarity regarding which approach, or combination of approaches, is your best bet.
Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.
"We all seem to have collectively lost sight of what it means to be a good business, in the ethical sense."
"In a world like this, you better ask yourself every single day whether your company has three characteristics: One is resilience, the second is optionality or open-mindedness, and the third is agility."
"If we are to be able to harness the upsides [of these technologies], we have to take a cold hard look at their potential downsides. Too often, people fall into one or other camp—naive techno optimists […] or modern-day Luddites. That does not cut it anymore."
"Business today is built upon knowledge layers—information on customers, supply chains, markets…. All these layers will now be updated with…new technology, [enabling] optimized decision making, personalization, and customization."
Our 2025 Meeting of Minds explored how businesses can play a crucial role in upholding democratic foundations—mitigating polarization, fostering trust, and ensuring institutions remain accountable.
"The main thing [that has changed] about business is dematerialization. Modern businesses are all about people. The relationships between people are not primarily transactional they are largely social. And managing these relationships is key to running a successful business in the 21st century."
"Uncertainty is a part of life. We would not want to go to see a movie where we knew the ending. Similarly, entrepreneurs [are] impelled to proceed with their venture because they may not know where it is going."
“Choosing the right target is about 45% of [success]. The price is about 20% [...]. And the integration is about 35%.”
"Psychological targeting is the ability of algorithms to penetrate our minds to decode our psychology. […] The moment they understand what is driving your behavior your needs, motivations, preferences, and fears they can also influence your behavior."
In keeping with our annual tradition at the BCG Henderson Institute, we are excited to kick off the holiday season by unveiling our 2024 Holiday Reading List.
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