Drawing lessons from digital-first companies, incumbent firms should embrace their clients’ desire to explore and experiment, treat them as partners in the creative process, and close the gap between innovation and execution.
In a volatile, uncertain world, successful strategies are those conceived as portfolios of options rather than as roadmaps. Here's how to create and communicate such strategies.
The next era of competition is at hand. To succeed in an environment of high uncertainty, greater short-term pressure, and tighter resource constraints, companies must become even better and more efficient at developing options for future advantage while continuing to perform in the present.
As the pandemic marks a third anniversary, business leaders around the world are eager to move on. But few companies have systematically institutionalized what they’ve learned from their Covid-19 experience to build resilience.
“Uncertainty requires the ability to make shifts in resource allocation, shifts in KPIs, structural change in budgets, and a modular organization structure.”
"Like ocean tides, we need to learn to ride each wave and then transition into the next. Trying to hold onto a wave for too long leads to frustration and stagnation."
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