Strategy » Corporate Vitality
Learn how to measure and manage corporate vitality—the capacity to explore new options, renew strategy, and grow sustainably.
Change and uncertainty will surely outlast the current crisis. Companies must continue to build and measure their capacity for innovation and reinvention.
Even in severe economic downturns and recessions, some companies are able to gain advantage. Companies can reassess their growth opportunities in the new normal, reconfigure their business models to better realize those opportunities, and reallocate their capital more effectively.
New research shows that market leadership is increasingly temporary. The challenge for companies no longer lies in just getting to the front of the pack — it’s staying there.
Focusing on long-term growth and reinvention is critical even in the face of short-term adversity. The 2019 Fortune Future index, developed in partnership with BCG, shows which companies are positioned to thrive.
As leaders start to plan for the next decade, maintaining vitality — the capacity to explore new opportunities, renew strategy, and grow sustainably — is more important than ever.
How can legacy leaders remain vital—to preserve and develop their capacity for growth, risk taking, innovation, and long-term success?
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