BCG Henderson Institute

David Zuluaga Martínez

Ambassador, Tech & Biz Lab



  • Harvard College
  • Princeton University

BHI Affiliation
New York

David Zuluaga Martínez

Ambassador, Tech & Biz Lab

David is an Ambassador with the Tech & Biz Lab based in BCG’s Brooklyn office. His research is focused on AI adoption and regulation.

Prior to BCG David was completing his PhD. at Princeton University. Outside of work, he likes to play the piano and host a philosophy podcast in Spanish and is interested in travel.

Recent Work

View All | April 29, 2024

The Benefits of Data Sharing Now Outweigh the Risks

Sharing data with competitors might sound scary to executives, but only collaboration can solve some of industry’s biggest problems.

Fortune | April 5, 2024

The Next Evolution of AI is Already Here—And Hiding in Plain Sight

When it comes to what’s next in AI, the future is already here—it is the strategic and flexible integration of a wide range of AI technologies through a One-AI approach.

Fortune | February 2, 2024

How Your Company Could Be Tomorrow’s Surprise GenAI Leader

Big Tech won't always have the edge in the generative AI race.

Fortune | December 1, 2023

ChatGPT’s First Year Is Just the Start of a Permanent AI Revolution. Here’s What Your Company Should do to Prepare

Advancements in AI promise to be self-reinforcing, scrambling how we live and work, and redefining what we consider possible. | November 28, 2023

GPT Was Just the Beginning. Here Come Autonomous Agents.

Today’s large language models are the just start of the GenAI revolution—companies need to prepare for what’s coming next: autonomous agents that work independently to achieve an assigned goal.

Fortune | October 6, 2023

Why Collaboration With Generative AI is so Tricky—And How to Make it Work

How should companies organize themselves to extract the most value from the partnership of humans and AI?