Martin Reeves
Mihnea Moldoveanu
Adam Job
The BHI Strategy Lab explores game-changing business ideas by capturing, developing, and applying cutting-edge thinking from within and beyond business.
We are not your traditional consultants: we are a diverse group of philosophers, data scientists, biologists, and engineers working with leading academics and external collaborators.
The Strategy Lab was created to formalize a research body within BCG that would help identify and develop ideas that will change the way leaders think about strategy.
Some of our current research themes include resilience & navigating uncertainty, imagination & innovation, and corporate vitality.
Resilience & Navigating Uncertainty
How can companies build resilience to increase their capacity to absorb stress, recover critical functionality, and thrive in altered circumstances?
Make Resilience Your Company’s Strategic Advantage
We explore and refute five false beliefs about resilience and look at the key steps required to build it and bake it into strategy and operations.
Imagination & Innovation
We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth.
The Imagination Machine
Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.
Corporate Vitality
Learn how to measure and manage corporate vitality—the capacity to explore new options, renew strategy, and grow sustainably.
The 2021 Fortune Future 50: An Index for Tomorrow’s Growth—and Today’s Resilience
The companies on the 2021 list reflect some of the most salient shifts in the business environment, including those triggered by the pandemic.
Strategies of Change
Why do some corporate transformations fail while others succeed? Explore how leaders can navigate organizations through change.
Transform for Resilience
Keep resilience on the transformation agenda. Change programs that prioritize growth, debt reduction, and operational flexibility realize the full value of resilience and build advantage for the next crisis.
Winning the ’20s
The winners in business have shifted markedly in the last decade. What will it take to win in the ’20s?
Winning the ’20s in an Accelerated Post-COVID World
Leaders now need to refocus on the long term and attend to five key imperatives.
Books
Our Strategy Lab team’s latest books explore emerging opportunities for business leaders to navigate today’s complex environment.
Like: The Button That Changed the World
A riveting, insider’s look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation—and us.
Inspiring the Next Game series
Strategy is by definition a changing art: strategy is about generating competitive advantage, but what it takes to create advantage is always evolving. This series takes a broad view of strategy, reflecting the multifaceted imperatives that leaders face.
The Imagination Machine
Most leaders agree that imagination in business is crucial for success but they struggle to cultivate this capability. Explore how to harness the power of imagination.
Thinkers & Ideas Podcast
Inspiring and thought-provoking conversations with authors about influential ideas on business, technology, economics, and science.
The Seven Rules of Trust with Jimmy Wales
"Trust is not a statistical thing. It’s something in the individual mind. We are constantly evaluating situations and people to decide whether we can trust them. […] So you need to put yourself in the other person’s emotional shoes to understand where there might be some weaknesses that you could bolster to help to build trust."
How to Be Bold with Ranjay Gulati
"Risk is where you know the distribution of outcomes, you can put probabilities on them. But uncertainty is unknown. Some of us believe that risk management tools can be used to eliminate uncertainty—but that is naïve."
Flourish with Daniel Coyle
"Most good things in life and in business come through unexpected events. So creating space to actively look for the unexpected can really be transformative."
Recent Insights
The Corporate Strategy Function in an AI-First World
The true value of AI for the strategy function is not in automation but in helping companies redefine how they think of and do strategy.
Look for New Ways to Create Value When Deploying Gen AI
Gen AI is delivering real productivity gains, but across industries, those gains are being competed away, eroding margins rather than expanding them.
The Case for Making Bold Bets in Uncertain Times
Is fear in times of high uncertainty holding your organization back from revenue growth? New research busts three widespread myths about risk-taking and shows how to profit.
Why CEOs Need to Prepare for AI-Only Rivals
A fully autonomous, AI-only firm is not yet a reality—but major investments and technological progress are paving the way. Here’s how firms can compete against these uniquely capable rivals.
How Old Companies Can Ignite New Growth
Most companies slow down as they mature, but stagnation is not inevitable. In a global study of 848 firms, BCG identified 99 that reignited their momentum, delivering breakout growth—sustained performance that far outpaced peers while also improving profitability.
How Every Employee Can Become an Innovator
It’s not just GenAI. Tools alone won’t unleash innovation—companies must complement new technologies with robust systems to test and scale the best ideas.
