Large language model-powered virtual assistants are about to get between traditional companies and their customers, forcing executives to make tough choices sooner than expected.
Employers need to think deeply about the ways in which technology affects their employees. Part of that calculation should be a simple question: Does it—or can it—make work better for them?
For industry incumbents to get more out of A.I., they need to allow for meaningful collaboration with 'transformers' who understand the technology deeply.
Collaborating with AI startups or scale-ups to overcome technology gaps, skills deficits, and obsolescent ways of working can yield immense benefits for incumbent companies.
Pay attention to ChatGPT, the Metaverse and all other work- and life-altering technologies. Make predictions; but know they are woefully linear. Then, perhaps, supplement your linear thinking with exponential fiction and fantasy.
As GPT-4 and other new models are released, leaders need to constantly assess the implications for their business.
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