"Ideaflow is a way to measure how well you're generating a volume of options to any given problem. Every solution starts as an idea."
Peter, Ron and Dave reflect on the challenges and opportunities that corporate boards and managers are presented with when establishing sustainability strategy.
"In this world of data and digital ecosystems, your competitors aren't just those who offer similar products. Your competitors can also be those who have access to similar data."
"Sustainability isn't something to do because it gets a lot of attention right now. For us, it's a key differentiator, it is a strategic driver to where it is going to enhance our bottom line."
Listen to Roger L. Martin, Professor Emeritus at the University of Toronto, Rita McGrath, Professor of Strategy at Columbia Business School, and Martin Reeves as they debate the nature of competitive advantage.
"To build trust with their stakeholders, companies now need to focus on the efficient implementation of their sustainability strategies. But steering an ESG strategy is not about sharing information. It's about sharing credible and verified data, coming from the field and form independent third parties."
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