Hanson and his coauthor, Marc Epstein, focus on corporate ethics, exploring the differences between bad apples, bad barrels, and bad orchards, and suggesting strategies for dealing with these challenges.
“Building a reputation of trust and neutrality is really hard. The best way to do it is just to make it clear what business you will be in and what business you will not be in when you start competing with your customers.”
“By getting [telematics] data in house, the ways that we're able to use that data have increased exponentially beyond what we even originally thought... it'll help us shift from, not just being responsive to our customers, but being proactive with our customers.”
Listen to CEO of Eneva discussing how his company initiated its sustainability journey.
This book is a guide on business model design for leaders. The authors argue that business model innovation does not replace traditional strategy, but instead complements it by providing new opportunities to disrupt the market or reinvigorate an established firm by creating an advantaged system of activities.
“To walk the talk on sustainability, companies need to listen to their external stakeholders. They should create a committee of ‘critical friends’, who will challenge them and advise them to develop business solutions that create meaningful environmental and societal benefits.”
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