The metaverse isn’t the end of cities. It should be seen as a complement to the physical world, and companies should develop their location strategies to maximize the potential of both the megacities and the new opportunities presented by the metaverse.
The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.
The sixth article of our Verses On Metaverses series asks important questions about web3 metaverses: will the bubble - fuelled by today’s virtual assets frenzy -, as bubbles do, eventually deflate as the hype dies down? How long will a brand invest time and money in a virtual building if no avatars visit it?
The fifth article of our Verses On Metaverses series focuses on what metaverses can learn from cities’ successes and failures.
The fourth article of our Verses On Metaverses series focuses on spatial computing, its constraints, and potential paths to evolve.
The third article of our Verses On Metaverses series explores three triggers that shape the vision of what metaverses will turn out to be tomorrow.
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