The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.
BCG’s AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust.
Advanced technologies will bring big changes. Which companies will be ready to capitalize?
In the age of AI where algorithms continuously improve through interaction and mutual learning with humans, companies must realize that their AI efforts won’t be optimal if they only focus on the technology or humans. They need to combine both.
The sixth article of our Verses On Metaverses series asks important questions about web3 metaverses: will the bubble - fuelled by today’s virtual assets frenzy -, as bubbles do, eventually deflate as the hype dies down? How long will a brand invest time and money in a virtual building if no avatars visit it?
The fifth article of our Verses On Metaverses series focuses on what metaverses can learn from cities’ successes and failures.
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