Barbora is an Ambassador with the Strategy Lab based in BCG’s Boston office. Her research is focused on Strategy and Change.
Prior to BCG Barbora was a research analyst at a blockchain hub in Prague. Outside of work, she likes to paint, spend time in art galleries, rock climb and boulder and is interested in AI & Society and Deep Tech topics.
Corporate change is notoriously difficult and often fails. One reason is that success is considered to depend only on how change is executed—that is, the quality of “change management.” We argue that change must instead be treated as a strategic problem, varying the approach to change depending on the type of challenge encountered and the internal characteristics of the company.
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