Big data has the potential to be both friend and foe
For a big company to remain big, it may have to act small.
Very few companies can excel at innovation and efficiency at the same time. Of the 2,500 public companies we analyzed, just 2% consistently outperform their peers on both growth and profitability during good and bad times.
Our research leveraging natural language processing shows that firms pursuing a purpose have been rewarded by faster growth, higher employee engagement, and, paradoxically, superior financial performance.
We need to reinvent the measurement tools we use to understand organizations, and quantum mechanics provides a promising basis to achieve this.
Corporate transformation sits at the top of the strategic agenda for many CEOs. Yet although the stakes are extremely high, there is surprisingly little hard research supporting the design and execution of transformations.
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