The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.
Our research suggests that change efforts and leaders fall victim to 10 conventional and flawed “change-isms” — mental models, assumptions, and frameworks prevalent in change management.
Shift your mindset and operating model. It’s better to grow the pie together as an ecosystem than to fight alone for a larger piece.
Ecosystems are popular in business because they foster innovation, address complexity, scale quickly, and adapt to changing environments. They can do the same for cities.
BCG’s AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust.
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
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