A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon.
This book presents an interdisciplinary discussion of the topic in sociological, historical, and economic dimensions. It explores culturally specific forms of modernity with a focus on China and Europe.
A Passion for Ideas gathers together a stunning list of today's thought leaders to shed light on how "the new" is discovered.
BCG's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom.
Jeanie Daniel Duck, a former BCG senior partner, offers a powerful look at corporate change and why mergers, reorganizations, and transformations succeed or fail. The bestseller was released in 2001 and has been translated into nine languages.
A collection of the best and most recent thinking on marketing and branding.
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