The seventh article in our Verses On Metaverses series explores four ways how B2C companies can experiment with developing metaverse marketing strategies.
“The history of the 20th century was about making people be better machines (…) the 21st century is going to be about making business more human.”
Our research suggests that change efforts and leaders fall victim to 10 conventional and flawed “change-isms” — mental models, assumptions, and frameworks prevalent in change management.
Shift your mindset and operating model. It’s better to grow the pie together as an ecosystem than to fight alone for a larger piece.
Ecosystems are popular in business because they foster innovation, address complexity, scale quickly, and adapt to changing environments. They can do the same for cities.
Drawing on decades of lessons learned from supporting families and the businesses they own, the book brings conflicts to life through the lens of a fictional family and the business conglomerate they own.
Drawing on decades of lessons learned from supporting families and the businesses they own, the book brings conflicts to life through the lens of a fictional family and the business conglomerate they own.
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