"By looking at challenges, you generate much more interesting strategic questions, actions, and issues than you do if you start with aspirations and goals."
BCG’s AI-based Trust Index enables companies to break down stakeholder perceptions of their trustworthiness. Analyses based on the Index have yielded valuable insights about what builds, sustains, or destroys trust.
Companies that empower consumers and create a societal surplus can reward shareholders, build sustainability markets, and protect the planet. It’s a win-win-win.
Advanced technologies will bring big changes. Which companies will be ready to capitalize?
"Like ocean tides, we need to learn to ride each wave and then transition into the next. Trying to hold onto a wave for too long leads to frustration and stagnation."
Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.
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