A complex marketplace is taking shape. Corporate management teams with data-sharing interests need to get up to speed.
Debates around social and political issues are increasingly unavoidable, especially as social media platforms allow people to make their views public. This has increased both the pressure on business leaders to weigh in, as well as the opportunity for them to do so.
As the post-COVID vista emerges, leaders must shift their attention back to broader and longer-term challenges. By addressing three key themes, they can put their businesses in position to succeed in and shape the new reality.
“To walk the talk on sustainability, companies need to listen to their external stakeholders. They should create a committee of ‘critical friends’, who will challenge them and advise them to develop business solutions that create meaningful environmental and societal benefits.”
Paying attention to the right metrics and red flags will help leaders sidestep the most common pitfalls in the four phases of ecosystem development.
"Data alchemy", which uses continually refreshed, broadly gathered data to find correlations and draw actionable conclusions, will be crucial for businesses aiming to shape the future after COVID-19.
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