Strengthening a company’s CI capability requires resources, but what’s more important than the dollar amount is how those dollars are directed.
If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system.
By measuring, interpreting, and applying knowledge from customer experiences, and using this information to fuel decisions, companies can elevate their CI function—and their own position in the marketplace.
If we, as business leaders, don’t step up to shape a more positive future, it is increasingly clear that we risk a backlash that will limit our ability to create value in our own enterprises and for our customers.
Commoditization is inevitable for most businesses and is happening with increasing speed.
Companies in search of higher future growth potential need a different post-merger strategy, one like Disney’s that uses M&A as a catalyst to build a more exploratory, faster growing organization.
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